2028 Could Bring the Most Mind-Bendingly Expensive Apple Product of All Time
2028 Could Bring the Most Mind-Bendingly Expensive Apple Product of All Time
Publish Date: 2026-07-12 14:56:00
Source Domain: gizmodo.com
It’s been previously reported that Apple will be skipping expected variants of its M6 chip and speeding up production of the M7. But the writing on the wall suggests very, very expensive M7 Ultra-powered desktop Macs coming in 2028—and the reason may (not) shock you.
Anonymous sources are apparently continuing to inform Bloomberg’s scoop-getter Mark Gurman about Apple disrupting its traditional chip rollout process. M6-powered Apple products don’t even exist yet—though they are expected later this year—and that whole generation of chip is already basically obsolete as far as Apple is concerned, according to Gurman.
But you’re never going to guess what Gurman now claims the reason is. Haha yes you are because it’s AI:
“The takeaway is that AI is no longer just another feature Apple’s chips need to support. It is now shaping how those products are designed and when they are shipped. That’s a shift from the days when the main concerns were things like processing speeds, graphics, battery life and thinner designs.”
That’s a little depressing because I happen to like things like processing speeds, graphics, and battery life. Hell, thinness is even pretty cool compared to AI.
But anyway, Gurman says we shouldn’t expect M6 Pro, Max, or Ultra products. Finalization of the M7 started just six months after the M6 was finalized. Which suggests a weird product timeline: We’ll basically say hello and goodbye to the M6 at the same time at the end of this year, and the first M7 products will materialize at the start of next year. Then things will be relatively normal as M7 Pro, and M7 Max arrive at the end of 2027. Then M7 Ultra products will come along in 2028.
If you’re saving your pennies for a high-end desktop, that M7 Ultra is something to keep in mind. Gurman writes:
“The new Ultra is designed to support as much as 1.5 terabytes of memory — roughly double the capacity planned for the M5 Ultra — though…
