CAA Warns Meta Muse AI Image Needs Privacy Revamp ASAP
CAA Warns Meta Muse AI Image Needs Privacy Revamp ASAP
https://deadline.com/2026/07/caa-slams-meta-muse-image-ai-1236978047/
Publish Date: 2026-07-08 22:38:00
Source Domain: deadline.com
CAA are getting pretty meta about the implications and intentions of Meta’s new Muse Image.
Essentially, the Zoe Saldaña, Tom Cruise ,Charlize Theron and Dhar Mann representing uberagency want the Mark Zuckerberg founded tech giant to hit the reset button ASAP on its newly introduced AI image model.
“No one’s name, image, likeness, voice, or creative work should be used by any third party, including AI models, without clear, documented consent,” a spokesperson for the Bryan Lourd-run CAA said late Wednesday as the July 7 dropped Muse Image proliferated over Instagram and more. “True innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms.”
Wth deepfakes galore mining pics being created by Muse of almost everyone on IG who doesn’t have a private account, the concerns for privacy and for abuse have set off alarm bells at the so-called Death Star offices of CAA. At its core, a Muse user just needs to tag your public or unprotected IG feed and instantly its meat for the AI generator to create its own images or “remixes,” as they are sometimes called — and once it’s done, those images are out there for good.
“We have raised our concerns with Meta on behalf of our clients, voicing our disapproval and perspective on the need for a more responsible approach,” CAA stated. “We call on Meta to make protection the default on Muse Image, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation.”
Very similar to what occurred following the rocky and free for all rollout of OpenAI‘s now scrapped Sora, Creative Artists Agency are looking for Meta to put guardrails in the foreground.
“Artists deserve to decide if and how their likeness and work is used, with consent and the ability to set their own terms,” CAA said tonight.
Not…
