Cloaked Launches Research Hub to Document the Evolving State of Consumer Privacy
Cloaked Launches Research Hub to Document the Evolving State of Consumer Privacy
Publish Date: 2026-07-08 10:15:00
Source Domain: www.prweb.com
“The Cloaked Research Hub is a fact-based insights resource for individuals, companies, media, and policymakers to continue to better understand American views on data privacy across a wide range of topics and demographics,” said Arjun Bhatnagar, Co-founder and CEO at Cloaked.
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“Understanding consumer sentiment and how it influences action is a pivotal component to solving the data privacy crisis we face today,” said Arjun Bhatnagar, Co-founder and CEO at Cloaked. “The Cloaked Research Hub is a fact-based insights resource for individuals, companies, media, and policymakers to continue to better understand American views on data privacy across a wide range of topics and demographics.”
Americans Know Privacy-Risk Exists and Seek Answers.
Over the last two years, 33 million searches related to digital privacy, online privacy, and personal data removal have been made. Of these, “remove my information from the internet free” grew by 133%, while “how to delete information from the internet” grew 34%.
Nearly all digital identity searches (96%) focused on awareness, monitoring, or protection. Only 3% focused on reactive deletion, removal, or damage control. However, within this context, searches tied to doxxing prevention grew 37% year over year.
Digital footprint survey results revealed that 77% of Americans feel they do not have control over what appears about them online.
Spam and AI Add to Growing Consumer Distrust.
New technologies like artificial intelligence are accelerating feelings of distrust and a lack of control among Americans, as they increase the volume of spam and the sophistication of scams.
According to Cloaked’s “The Trust Costs of Spam Calls and Texts” survey, spam is playing a significant role in changing how Americans communicate. The survey reveals that the average American loses…
