Apple’s 20th anniversary could bring its biggest iPhone lineup yet
Apple’s 20th anniversary could bring its biggest iPhone lineup yet
Publish Date: 2026-07-04 06:57:00
Source Domain: vietnamnet.vn
According to multiple industry reports, Apple is preparing to abandon its long-standing practice of unveiling its entire iPhone lineup every September.
Instead, the company is expected to split launches into two annual release windows, with premium models arriving in the fall and standard models released early the following year.
If the strategy begins with the 2026-2027 product cycle, the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable iPhone Ultra would debut in September 2026.
Early in 2027, Apple would then introduce the iPhone 18, iPhone 18e, and the second-generation iPhone Air.
The staggered schedule would help Apple maintain consumer interest throughout the year while easing pressure on manufacturing and supply chains.
A symbolic iPhone 20
Attention is expected to shift again in September 2027, when Apple traditionally holds its annual flagship iPhone event.
Some analysts believe the company could skip the iPhone 19 branding altogether and instead introduce the iPhone 20 to commemorate the device’s 20th anniversary, following a strategy similar to other technology companies that have renamed products to mark major milestones.
If that happens, Apple could unveil the iPhone 20 Pro, iPhone 20 Pro Max, and a second-generation iPhone Ultra foldable smartphone.
The standard iPhone 20, iPhone 20e, and iPhone Air 3 would then likely arrive in early 2028 under the company’s rumored two-stage release schedule.
Six new iPhones in one year
Combining the two launch windows would result in six new iPhone models arriving during 2027.
The year would begin with the iPhone 18, iPhone 18e, and iPhone Air 2, followed later by the iPhone 20 Pro, iPhone 20 Pro Max, and iPhone Ultra 2.
If accurate, this would represent the largest number of iPhone models Apple has ever introduced within a single calendar year, reflecting an effort to expand its offerings across mainstream, premium and foldable smartphone segments.
Display upgrades rumored
Well-known leaker…
