Cultural agenda: Goita Barcelona, an AI agent for cultural discovery
Cultural agenda: Goita Barcelona, an AI agent for cultural discovery
Publish Date: 2026-06-29 07:22:00
Source Domain: en.ara.cat
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BarcelonaEdició de Premsa Periòdica Ara SL develops Goita Barcelona, an artificial intelligence agent from Diari ARA designed to help users discover cultural, gastronomic, and leisure plans in Barcelona based on selected sources, context, and editorial criteria.
Goita transforms scattered information – cultural agenda, journalistic content, gastronomic recommendations, open data, and verified external sources – into a conversational discovery experience. The objective is to make it easier for readers to find relevant proposals according to the time, location, type of plan, and their preferences.
The system combines content from ARA, especially from the Culture and Mengem sections, with selected external sources and open data, and uses generative artificial intelligence, information retrieval, and semantic search technologies to offer contextualized and verifiable responses.
Goita does not replace journalistic judgment, but rather acts as a new entry point to ARA’s editorial value: it connects sources, context, and judgment to help the reader decide what to do.
Project Objectives
The project’s main objective is to integrate artificial intelligence into the value chain of the newspaper ARA through a tool that allows:
- Facilitate access to cultural and gastronomic information in Barcelona.
- Turn a searchable agenda into a conversational discovery…
