Apple China iPhone Sell-In Drops 19% — TradingView News

https://www.tradingview.com/news/gurufocus:36a4ae035094b:0-apple-china-iphone-sell-in-drops-19/

Publish Date: 2026-06-26 11:30:00

Apple AAPL is facing another China concern after UBS said iPhone sales in the country fell 19% year over year in May, according to Seeking Alpha.

UBS analyst David Vogt cited data from the China Academy of Information and Communications Technology and called the decline mildly disappointing, especially after earlier signs of better sell-through momentum.

The firm said the drop may point to fresh iPhone supply chain headwinds that it had expected to be mostly resolved after the March quarter.

The weakness also looks broader than one month. UBS estimated that iPhone sales in China are down about 10% across the first 2 months of the June quarter. Vogt said June is usually a smaller month because of seasonal summer softness, making a China upside-down surprise less likely.

For some color, Apple shares fell 5.5% Thursday after the company raised starting prices on several devices due to memory shortages, though iPhones were excluded. UBS kept a Neutral rating and $296 price target, with China demand and September iPhone pricing now the key tests.

Source