Pinterest Bets on Artificial Intelligence to Transform Advertising and Accelerate Growth in Mexico
Pinterest Bets on Artificial Intelligence to Transform Advertising and Accelerate Growth in Mexico
Publish Date: 2026-06-26 04:28:00
Source Domain: www.merca20.com
Courtesy: Lee Brown, Pinterest
Artificial intelligence is no longer a promise for Pinterest—it has become the cornerstone of the company’s strategy to reshape how brands connect with consumers.
At Cannes Lions 2026, the platform unveiled a new suite of AI-powered tools focused on advertising, creativity, and product discovery, while reaffirming that Mexico and Latin America will be priority markets for its expansion.
With more than 630 million monthly active users and over 80 billion searches every month, Pinterest aims to differentiate itself from other platforms by capitalizing on users’ purchase intent at the inspiration stage, rather than after they have already made a buying decision.
In an interview with Merca2.0, Lee Brown, Chief Business Officer at Pinterest, and Marcos Westphalen, VP of Pinterest for Latin America, explained that the company’s strategy combines artificial intelligence, visual search, and a brand-safe environment to help advertisers achieve stronger business results without compromising the user experience.
Pinterest Leverages AI to Improve Advertising Performance
This week, Pinterest introduced Business Assistant, Pinterest MCP, an infrastructure designed to simplify integration with advertising agencies, and Ask Pinterest, an AI-powered conversational shopping experience.
According to Lee Brown, the future of discovery will be multimodal, moving beyond the traditional reliance on keywords. Today, more than half of Pinterest’s 80 billion monthly searches carry commercial intent, while 96% of searches are unbranded, giving advertisers an opportunity to influence consumers before brand preference is established.
“People come to Pinterest looking for inspiration. They’re not searching for a specific product—they’re searching for ideas. That’s where brands have the opportunity to become part of the discovery journey,” Brown said.
The company also introduced Creative Plus, a new solution that automatically…
