Breaking: Apple Sharply Raises Prices Overnight, Scalpers Rush to Stock Up, iPhone 18 at Risk

Breaking: Apple Sharply Raises Prices Overnight, Scalpers Rush to Stock Up, iPhone 18 at Risk

https://eu.36kr.com/en/p/3869100484868745

Publish Date: 2026-06-25 21:21:00

Source Domain: eu.36kr.com

Late at night on June 25th Beijing time, Apple suddenly announced price hikes for Mac, iPad, and home devices in the global market. According to Apple’s official data, the starting price of the MacBook Neo has risen from $599 to $699, the MacBook Air from $1099 to $1299, the entry – level 14 – inch MacBook Pro from $1699 to $1999, the 11 – inch iPad Pro from $999 to $1199, and the iPad Air from $599 to $749. The above price adjustments are global price increases, and the price of the iPhone remains unchanged for now.

(Image source: Leitech’s graphic design)

Leitech (ID: leitech) noticed that at the same time as Apple officially announced the price increase, the low – memory versions of Mac and iPad on e – commerce platforms were already completely sold out. As of the time of writing, the lowest – positioned MacBook Neo has been completely removed from the shelves on the three e – commerce platforms of JD.com, Taobao, and Pinduoduo, leaving only a few stores selling at a premium or second – hand products. This double blow of “price increase + out of stock” caught users off guard.

(Image source: Leitech’s graphic design)

Why did Apple raise prices? Will the price of the iPhone 18 series in September increase? What impact will Apple’s latest price adjustment have on the consumer electronics industry? Leitech (ID: leitech) sorted out its views immediately.

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Not only did Apple fail to do well in AI, but it has also become a “victim of AI”. You read that right, Apple has been harmed by AI.

Apple provided an answer in its official statement: “The consumer electronics industry is facing unprecedented challenges. The rapid expansion of AI data centers has led to a sharp increase in storage demand. We have never seen component prices rise by such a large margin and at such a speed.”

This is not Apple making excuses; it is a storm that the entire industry is experiencing.

Since AI became…

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