Brace yourself, Apple’s price hikes are much worse than we thought

Brace yourself, Apple’s price hikes are much worse than we thought

https://www.macworld.com/article/3176418/ugh-apples-price-hikes-are-brutal.html

Publish Date: 2026-06-25 13:38:00

Source Domain: www.macworld.com

Summary created by Smart Answers AI

In summary:

• Macworld reports Apple has implemented significant price increases across Mac and iPad lines, with most products rising by at least $100-$200.
• Key increases include the 11-inch iPad Air jumping $150 to $749, MacBook Neo rising $100 to $699, and Vision Pro reaching $3,699.
• These “brutal” price hikes are attributed to unprecedented component cost increases, though iPhones and Apple Watches remain unaffected.

Following a warning from outgoing CEO Tim Cook last week, Apple has unveiled new pricing across the range. And the price rises are absolutely brutal. We’re still digging into all the changes, but across the entire Mac and iPad line, prices have jumped by at least $100.

The $599 MacBook Neo? It now starts at $699. The $1,699 M5 MacBook Pro? You’ll now need to shell out $1,999. An 11-inch iPad Air will set you back $749, an increase of $150 over the original $599 price. And if you wanted a Vision Pro, you’ll now need to save $3,699. Here’s how the new pricing looks at Apple’s online store:

Macs