Google AI chief: Creativity and taste will matter most in the age of human-level AI

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Google DeepMind CEO Demis Hassabis predicts that artificial general intelligence, or AGI, AI capable of performing tasks that rival human abilities and the goal toward which all AI companies are working, will be achieved by 2030.

‘A new human era’

Hassabis, considered one of the more cautious and measured voices in the field, previously took a more conservative approach. But in a recent interview at Stanford Graduate School of Business, he said: “I believe that we’re only a few years away from that, maybe like 2030 plus or minus a year, which is astounding to think really.”

דמיס האסביס בדאבוס 2026

Demis Hassabis at Davos 2026

(Photo: Reuters)

He added: “I think that will be such an enormous transformative technology, it’s going to effectively be a new human era.”

According to Hassabis, whose view aligns with the broader trend among his peers, in 10 years “we’ll realize that we were standing in the foothills of the singularity now,” meaning a point in time when the usual “rules” cease to apply and artificial intelligence surpasses human intelligence and continues improving beyond our control.

“I still think there’s a lot more work and it’s just the beginnings,” Hassabis said. “But I think society needs to hear that because we don’t have long to prepare for what that means and it’s going to be enormously profound.”

In another interview last month, Hassabis said certain human traits will still distinguish people from machines. Over the next five years, he said, people with taste, design sensitivity, original thinking and the ability to synthesize ideas across different fields will be especially well positioned, describing those as skills worth developing.

He added that he expects remarkable new things to be created, expressing strong faith in human resourcefulness. He pointed to everything humanity has built with brains originally shaped for hunter-gatherer life, saying that achievement is extraordinary and there is no reason for human creativity to stop…

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