Treble Expands into Chicago as Cybersecurity Practice Group Emerges as Strongest Revenue Driver
Treble Expands into Chicago as Cybersecurity Practice Group Emerges as Strongest Revenue Driver
Publish Date: 2026-06-23 07:00:00
Source Domain: www.businesswire.com
AUSTIN, Texas & CHICAGO–(BUSINESS WIRE)–Treble, the preeminent earned media B2B technology public relations agency, today reported midyear momentum, including expansion into the Chicago market and continued upmarket movement in cybersecurity.
Treble’s Cybersecurity Practice Group has emerged as the agency’s fastest-growing business unit, with its client roster expanding more than 400% year-over-year as demand accelerated among venture-backed, private equity-backed, and leading cybersecurity companies.
The growth reflects rising demand from Series B through pre-IPO companies across Treble’s five practice groups: Cybersecurity, Enterprise Technology, Hardtech, Artificial Intelligence, and Venture Capital.
Treble’s 2026 performance reflects a market shift. Late-stage B2B technology companies increasingly partner with agencies that can scale alongside them through funding, product, and exit milestones, rather than execute one-off campaigns. Companies are turning to Treble for its differentiated model: senior-level teams embedded in day-to-day operations, deep domain expertise across its five practice groups, and an earned media engine built to fuel both traditional discovery and AI-powered search.
“Expanding into Chicago enables Treble to have senior-level team members closer to a major hub of late-stage B2B technology companies,” said Ethan Parker, founder and CEO of Treble. “Treble was built to scale with companies from Series B through a premium exit or IPO, and this year’s growth confirms that’s where market demand is concentrating. Cybersecurity is the clearest example right now, but the same pattern is showing up across enterprise technology, hardtech, AI, and venture capital.”
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