Apple AI now runs on Google, Nvidia tech: What happens to privacy promise | Tech News
Apple AI now runs on Google, Nvidia tech: What happens to privacy promise | Tech News
Publish Date: 2026-06-12 07:58:00
Source Domain: www.business-standard.com
At the Worldwide Developers Conference (WWDC) 2026, Apple unveiled its biggest expansion of Apple Intelligence since the platform was first introduced in 2024. The company also announced Siri AI, a completely rebuilt version of Siri that can understand personal context, search across emails, messages and photos, answer questions using web information, and perform actions across apps. Apple noted that the latest generation of Apple Intelligence relies on technology developed in collaboration with Google and cloud infrastructure powered by Nvidia GPUs.
The disclosure marks a significant evolution from the original Apple Intelligence vision unveiled in 2024, when Apple emphasised that its AI strategy would rely heavily on on-device processing and an in-house privacy-focused cloud system known as Private Cloud Compute. Despite the shift, Apple insists its approach to privacy has not changed.
The question now is whether Apple is maintaining that promise while increasingly relying on infrastructure and technology beyond its own walls.
Apple’s privacy-first AI strategy began in 2024
When Apple Intelligence debuted at WWDC 2024, Apple sought to distinguish itself from rivals by positioning privacy as a core feature rather than an afterthought. The company argued that many AI tasks should run directly on users’ devices whenever possible. For more computationally demanding requests, Apple introduced Private Cloud Compute (PCC), a cloud-based architecture designed to extend Apple’s privacy protections beyond the device.
Apple described Private Cloud Compute as a system where user data would only be processed for the duration of a request, would not be stored, and would remain inaccessible even to Apple itself. The company also said security researchers would be able to independently inspect and verify the architecture.
At the time, Apple’s message was clear: users could access advanced AI capabilities without handing over their…
