SM strengthens customer trust through privacy
SM strengthens customer trust through privacy
https://insiderph.com/winning-sm-strengthens-customer-trust-through-privacy
Publish Date: 2026-06-11 04:17:00
Source Domain: insiderph.com
Insider Spotlight
- SM Retail continues to deepen data governance as part of corporate governance
- Customer trust and responsible data handling remain central to operations
- National Privacy Commission recognition highlights compliance efforts
SM Retail is doubling down on data governance as Philippine businesses face growing pressure to protect customer information and strengthen digital trust.
The retailer is embedding privacy practices across its operations, positioning responsible data management as a key component of customer loyalty and long-term business resilience.
Why it matters
That focus recently earned SM Retail the National Privacy Commission’s (NPC) Seal of Registration Compliance Excellence Award for the Private Sector during the National Data Privacy Conference.
The recognition is given to organizations that demonstrate transparency and accountability through the visible display of their NPC Seal of Registration across operations and digital touchpoints.
SM Retail, the retail arm of the SM Group, received the NPC Seal of Registration Compliance Excellence Award for the Private Sector at the National Data Privacy Conference in Parañaque City. In photo are officers from the SM Retail Data Privacy & Protection Team Bernadette C. Salinas (left), chief data officer; Atty. Mikhail Josef P. Soriano, manager; Leyson N. San Juan, data protection officer and AVP; Lorenz Victor D. Anyayahan, senior manager; and Luis Angelo D. De Castro, senior manager. | Contributed photo
Large consumer-facing companies are increasingly treating privacy not merely as a regulatory requirement but as a strategic business priority. As data collection expands across retail channels, organizations are under heightened scrutiny to safeguard personal information and maintain consumer confidence.
“We are grateful for this recognition from NPC. We understand how critical data governance is…
