David&Goliath Launches Creative Technology Department, Doubling Down on the Future of Storytelling
David&Goliath Launches Creative Technology Department, Doubling Down on the Future of Storytelling
Publish Date: 2026-06-10 13:37:00
Source Domain: roastbrief.us
LOS ANGELES – JUNE 9, 2026 – David&Goliath (D&G) today announced the launch of a new Creative Technology department, further strengthening the agency’s commitment to blending human creativity with emerging technologies to drive modern brand storytelling. D&G has added longtime industry leader Antonio Marcato to lead the division as Managing Director, Creative Technology.
Marcato brings more than two decades of experience operating at the intersection of creativity, technology, and innovation. An award-winning creative leader, he has built a career developing breakthrough campaigns and immersive experiences powered by Artificial Intelligence, Augmented Reality, and Virtual Reality for global brands and platforms.
In his new role, Marcato will lead D&G’s creative technology efforts, partnering across disciplines to integrate AI, machine learning, AR, VR, and other advanced tools into the agency’s work, from insight development to production and storytelling. Marcato will be based in D&G’s Los Angeles office and report directly to Founder and Creative Chairman David Angelo.
“Antonio is a rare kind of builder, someone who doesn’t just follow where technology is going, but helps define what it means for brands and culture,” said Angelo. “For us, innovation has never been about chasing trends but creatively unlocking new ways to solve real business challenges. As we continue to invest in the future of creativity, Antonio’s ability to fuse storytelling with emerging platforms will unlock entirely new possibilities for our clients.”
“I’ve long admired David&Goliath as an agency that leads with bravery, and where bold ideas aren’t just encouraged but expected to move people and shape culture,” said Marcato. “What excites me most is the opportunity to amplify that ethos through technology. Using AI and emerging platforms not as novelty, but as fundamental tools to power human creativity at scale. We have a chance to…
