Huge: Rotate° Acquisition Adds Composable Commerce Expertise To AI-Native Design And Technology Platform
Publish Date: 2026-06-09 23:59:00
Source Domain: pulse2.com
Huge announced the acquisition of Rotate°, a London-based commerce agency specializing in composable ecommerce, formally establishing Composable Commerce as a core capability within the company’s AI-native design and technology platform. Financial terms of the transaction were not disclosed.
The acquisition expands Huge’s offerings alongside Products & Platforms, Marketing & Content, Customer Experience, Brand Strategy & Design, and Data & AI. Rotate° is known for its expertise in enterprise Shopify, composable architecture, and AI-enabled commerce delivery. As a long-standing Shopify Plus partner, a distinction held by only the top 1.5% of Shopify firms globally, the company has developed relationships with premium brands across the lifestyle, apparel, and consumer sectors.
Founded by Jim Tattersall, Rotate° has spent nearly two decades building independent design and technology studios centered around small, senior cross-functional teams. Huge said this operating philosophy aligns closely with its Atomic Teams model, which combines elite human teams with AI agents to improve speed, accountability, and outcomes. The entire Rotate° team, led by Jim Tattersall, Andy Jackson, and Chris Harris, has joined Huge and will operate from the company’s London office.
Rotate° will serve as the foundation of Huge’s commerce practice while continuing to support existing clients and extending commerce capabilities across Huge’s broader customer base. Huge employs more than 1,000 people globally and works with brands including Google, Apple, NBCUniversal, PlayStation, and PepsiCo.
KEY QUOTES:
“Commerce is one of the most complex and consequential parts of how a brand connects with its customers. It demands real technical depth and true creative ambition in equal measure. Rotate° brings both, and that makes Huge a stronger partner for every client we work with.”
Josh Campo, CEO, Huge
“In early conversations with Huge, it became clear we had…
