Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix – Sports Video Group
Publish Date: 2026-06-08 12:50:00
Source Domain: www.sportsvideo.org
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster Alkass, has deployed virtual advertising technology for the first time in QFA’s history, during an international friendly match between Qatar and Ireland in Dublin. The implementation used Sponix’s cloud-based virtual advertising platform to integrate sponsor placements directly into the live broadcast feed.
“We are pleased with the successful implementation of virtual advertising technology during our match against Ireland. This project demonstrates our commitment to innovation and creating additional value for our sponsors and partners. Sponix delivered the project professionally and efficiently, helping us unlock new commercial opportunities while maintaining the highest broadcast standards. We look forward to exploring further opportunities in this area in the future,” says Mansoor Al Ansari, Secretary General, Qatar Football Association.
“We are proud to have worked with the Qatar Football Association and Alkass on this historic project and to implement virtual advertising technology for QFA for the first time. Our mission is to help rights holders create new commercial opportunities and maximize the value of their media assets through innovative technology. This project represents another important milestone for Sponix in the region. Following our successful collaborations with the Jordan Football Association, UAE Pro League, beIN Sports, MBC and other leading sports organizations, we are now expanding our partnerships across the Middle East, including upcoming projects for several major competitions in the region. We believe virtual advertising will play a significant role in the future of sports sponsorship and fan engagement. I would also like to thank the Qatar Football Association, Mr. Mansoor Al Ansari, the entire Alkass team, and also Aspire Zone Foundation as our strategic partner, for their trust and excellent cooperation throughout this project. We look…
