Choice Hotels names Tony Pallas chief technology officer
Choice Hotels names Tony Pallas chief technology officer
https://www.hoteldive.com/news/choice-hotels-appoints-tony-pallas-chief-technology-officer/822229/
Publish Date: 2026-06-08 10:41:00
Source Domain: www.hoteldive.com
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Choice Hotels International has appointed Tony Pallas as chief technology officer, the company announced Monday.
In this role, Pallas is tasked with leading enterprise technology, engineering and SkyTouch Technology, Choice’s hotel operations and property management technology platform, according to a news release.
Pallas has worked at Choice Hotels for roughly 11 years, leading “platform modernization efforts, expanding cloud-based capabilities and delivering scalable solutions that help drive hotel performance, operational efficiency and franchisee success,” according to the company.
During his tenure, Pallas served as chief commercial and technology officer for Choice’s hotel property management system business, during which time he grew annual revenues by 68% and EBITDA by nearly 100%, per the release. He also recently served as executive sponsor and chief architect for CHARLIE, one of several AI-powered solutions Choice debuted last month.
Reporting directly to Anna Scozzafava, chief data, AI and technology officer at Choice, Pallas will continue to support the development and adoption of the company’s recently launched AI-enabled capabilities, per the release.
“Tony is a proven leader with deep technology and hospitality experience. He has consistently demonstrated the ability to build high-performing teams, create cutting-edge technology platforms, and keep customer needs at the center of every decision — delivering meaningful business results,” Scozzafava said in a statement, adding that his “leadership will help strengthen our ability to scale innovation quickly, execute with excellence, and create long-term value for…
