Instagram Plus launches on iPhone, here’s every new feature
Instagram Plus launches on iPhone, here’s every new feature
https://9to5mac.com/2026/06/04/instagram-plus-launches-on-iphone-heres-every-new-feature/
Publish Date: 2026-06-04 15:38:00
Source Domain: 9to5mac.com
Instagram Plus is a new optional subscription plan rolling out globally for Instagram users at $3.99/month, here’s every new feature it offers.
Instagram Plus is $3.99/month optional subscription with 11 exclusive features
Last week Meta debuted a trio of new subscription offerings: Instagram Plus, Facebook Plus, and WhatsApp Plus. But the launch was confusing, with news breaking via a third-party outlet and a hard-to-find video announcement.
Now today, Instagram Plus is getting a proper launch rollout.
On its blog, Instagram has a new post that says Instagram Plus is “rolling out globally starting today.” And a video from Adam Mosseri says users can sign up now in their profile settings.
Here are the 11 new features exclusive to Instagram Plus, per the announcement:
Get closer to who matters
- Story Spotlight: ”Give your story priority for your friends.”
- Super Hearts: “Send vibrant, animated hearts that burst across the screen to celebrate stories from friends.”
- Multiple Story Audiences: “Create as many audience lists as you want, so you can share exactly the right story with exactly the right people.”
- Story Extend: “Set your story to last 48 hours so the people you care about have more time to see it.”
See previews and insights
- Story Preview: “Preview stories without the pressure to react.”
- Story Rewatch Insights: “See how many times your stories were rewatched.”
- Search Viewer List: “Quickly check if a specific person viewed your story.”
Make it yours
- Custom App Icon: “Choose your own app icon from a curated selection designed by Instagram and Instagram creators.”
- Custom Bio Font: “Customize the font of your profile bio to match your style.”
- More Profile Pins: “Pin up to 6 posts to your profile to highlight what matters most.”
- Post Directly to Profile: “Post to your profile or highlights without it appearing in friends’…
