Apple takes on online trackers in global privacy campaign ‘Clingers’ via TBWAMedia Arts Lab – Campaign Brief Asia
Publish Date: 2026-06-03 20:37:00
Source Domain: campaignbriefasia.com
June 4 2026, 8:37 am | | No Comments
Apple has launched its newest global privacy campaign via TBWAMedia Arts Lab, continuing its more than seven-year effort to raise awareness around the value of keeping user data secure and reinforce its longstanding belief that privacy is a fundamental human right.
The campaign highlights how Safari is designed to help keep online trackers off your back in a world where the data economy continues to profit from people’s browsing habits, often without their knowledge or consent. Safari is built to ensure websites keep working as expected while blocking unwanted cross-site tracking. Safari also minimises the amount of data passed to third parties like search engines, and it provides many other features to help protect privacy like Private Browsing and secure password management. Through both broadcast and digital executions, Apple dramatizes the invisible ecosystem of tracking that follows consumers across the web every day.
“Clingers” is a quirky yet unsettling hero film that brings online data trackers to life as creepy “clingers” dressed in chrome-colored tracksuits who physically latch onto people everywhere they browse. The trackers obsessively follow non-Apple users in increasingly absurd and uncomfortable ways until Safari blocks them. Where other browsers allow trackers to trail users across the internet, Safari is designed to help keep them off your back.
A companion digital execution, “Tracker Invasion,” extends the idea into the online experience itself, designed to make people think about browsing privacy while actively navigating the internet….
