Apple Blasts Android And Chrome In New Ad Campaign On iPhone Privacy
Apple Blasts Android And Chrome In New Ad Campaign On iPhone Privacy
Publish Date: 2026-06-04 04:00:00
Source Domain: www.forbes.com
Apple’s latest Safari ad campaign
Apple
Apple’s latest ad campaign is about the Safari browser found on iPhone, iPad and Mac. It’s an entertaining watch but unsparing in its criticism of rival browsers and operating systems, claiming that Safari is fast and private while data companies can track you when you browse on Chrome, for instance.
The Online Tracker Warning
Here’s how the ad pans out: a guy in a library has a person in a silver jumpsuit sitting on his shoulders, like an age-inappropriate piggyback as they browse on their phone — and it’s not an iPhone.
Actually, of course, it’s not silver, it’s chrome: see what they did there? When asked who the guy is, the answer is “Online data tracker, follows me everywhere I browse.”
Then the ad shows other phone users, all with one or more chrome-clad people clinging to them, in an art gallery, on a gym treadmill, at lunch, when camping, at the hairdresser’s.
The point is clear: if you’re not using Safari, you have unwanted data tracking at all times. Apple is saying that other browsers can be tracked across multiple websites while Safari has state-of-the-art protection.
The users with the clingy shoulder-surfers have different phones throughout the ad, though none of them is an iPhone. The first sight of a Cosmic Orange iPhone comes in the final moments.
How do you get data trackers off your back? At the end of the ad, an iPhone user taps Safari and the trackers explode. By the way, there’s no blood: they may look like humans but they’re chrome to the core.
It’s a fun but serious way of pointing out that Safari’s way of doing things makes you safer. These protections include blocking third-party cookies, removing tracking data that many websites try to use and hiding your IP address. Apple also takes action to prevent fingerprinting, where other aspects of your device, right down to the fonts are used to identify you online.
Taking Aim At Chrome
Apple has said that Safari presents a…
