Futurum Group: Acquisition Of ETR Parent Aptiviti To Expand Predictive Technology Intelligence Platform
Publish Date: 2026-05-30 08:17:00
Source Domain: pulse2.com
Futurum Group announced that it has signed a definitive agreement to acquire Aptiviti, the parent company of Enterprise Technology Research (ETR), in a move designed to combine ETR’s institutional-grade technology spending data with Futurum’s research, advisory, and intelligence platform.
Based in Austin, Texas, Futurum Group said the acquisition will integrate ETR’s predictive quantitative data capabilities into the Futurum Intelligence Platform™, enhancing its ability to provide real-time technology market intelligence for enterprises, investors, and industry decision-makers. Financial terms of the transaction were not disclosed.
ETR has spent more than a decade building a reputation among institutional investors through its proprietary Technology Spending Intentions Survey (TSIS), which captures forward-looking technology spending and capital allocation data from a vetted community of nearly 10,000 enterprise technology leaders. According to the company, the network represents more than $2 trillion in technology spending power and includes participation from over 280 Fortune 500 companies and 420 Global 2000 organizations.
The acquisition follows growing adoption of the Futurum Intelligence Platform™ in 2025. Futurum said the platform currently delivers intelligence across 11 technology practice areas and is supported by more than 6 million data points. Following the transaction’s completion, customers will gain access to ETR’s predictive spending indicators, enabling deeper visibility into vendor performance, enterprise purchasing preferences, and technology market trends.
Futurum believes the combination will create a more comprehensive intelligence platform by pairing ETR’s quantitative spending data with Futurum’s analyst research, media reach, and strategic advisory capabilities. The company said the combined offering will support use cases including market analysis, competitive benchmarking, mergers and acquisitions due…
