Creators Have A Complicated Relationship With AI
Creators Have A Complicated Relationship With AI
https://www.forbes.com/sites/kristenbousquet/article/creators-have-a-love-hate-relationship-with-ai/
Publish Date: 2026-05-28 13:30:00
Source Domain: www.forbes.com
It’s impossible to scroll through Instagram, Threads, to TikTok for more than a couple minutes without landing on a post from a creator who is sharing their favorite ChatGPT prompts or announcing that Claude Cowork is their newest team member. Artificial intelligence has quickly moved from a buzzword to part of many people’s daily workflow, even for creators who job is to, well, create.
According to Epidemic Sound’s “The Future of the Creator Economy Report 2026,” which surveyed 3,000 creators across the US and UK, 94% of are already using AI in some way. Nearly three-quarters of them expect to increase that usage over the next year.
The creators who are using it are utilizing it’s accessibility in many ways too from the 46% of creators who are using it to enhance or market their content to the 44$ who are getting AI’s help to generate ideas or scripts. A smaller but notable 30% are creating fully AI-generated content.
However, what the numbers can’t fully capture is the nuance behind how creators actually think about where in their business AI actually belongs (and where it doesn’t).
94% of creators are using AI.
Epidemic Sound
A Creator’s Case for AI
For many creators, especially those who are just getting their business off the ground, AI had become the business partner they haven’t been able to budget for yet. Creating content comes off as a lot of fun and glamour, but the reality is a lot of drafting contracts, writing captions and blog posts, formatting captions and content across platforms, etc. The work is time-consuming and leaves little time for the actual content creation that most creators got into the job to do.
Lauren Pickett, a creator who has built a following of 40,000 on Instagram, is clear about where AI earns its place in her workflow. “It’s great for admin, like writing and reviewing contracts,” she says. “I also use AI very high level for creative ideas that I end up refining myself.”
Becky Pierson Davidson, a…
