From the iPhone to Ferrari Luce: Jony Ive’s most iconic creations

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Ferrari unveiled last night the brand’s very first fully electric automotive model, the Ferrari Luce. Priced at around €550,000, the car marks a drastic departure from the brand’s previous vehicles: for the first time ever, Ferrari has developed a five-seat model. The idea came from the mind of Jony Ive, the legendary British industrial designer and former Chief Design Officer at Apple. After leaving the Cupertino company in 2019 following twenty-seven years there, Ive founded his creative agency – LoveFrom – and has since collaborated with clients including Moncler, Airbnb and, most recently, Ferrari. Considered one of the pioneers of contemporary design, Ive’s revolutionary creations are countless, although some are undeniably more memorable than others. Here’s a timeline of the 5 best objects designed by Jony Ive.

iPod (2001)

After becoming vice president of Apple’s industrial design division, in 2001 Jony Ive released his second major project: the iPod. Far more than just a simple MP3 player, the iPod revolutionised the way people listened to music and how music itself was communicated to the masses. At a time when music players were cluttered with buttons, removable batteries and almost non-existent interfaces, Ive imagined a minimalist object, white and almost sterile-looking, dominated by a single large central wheel. Now considered a relic, the iPod was Apple’s first step toward the design identity we know today.

iPhone (2007)

When Apple unveiled the first iPhone in 2007, the phone industry was dominated by Blackberry, Nokia and Motorola. Smartphones already existed, but they were primarily designed for work: physical keyboards, tiny screens and overly complex interfaces. Together with Steve Jobs, Jony Ive imagined something completely different: the first iPhone eliminated almost every button and transformed the entire screen into the interface itself. The iPhone’s design…

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