Consumers love the iPhone Air
https://vietnamnet.vn/en/consumers-love-the-iphone-air-but-few-are-buying-it-2519086.html
Publish Date: 2026-05-25 03:16:00
Source Domain: vietnamnet.vn
When Apple unveiled the ultra-thin iPhone Air in September last year, the device instantly became one of the biggest talking points in the tech world.
It was the thinnest iPhone Apple had ever made – and, for many, the clearest glimpse yet into what the future of smartphones could look like.
Once the new iPhone lineup officially hit shelves on September 19, nearly every conversation revolved around the iPhone Air.
The iPhone Air is the thinnest iPhone Apple has ever produced. Photo: Foundry
But several months after launch, the market is telling a very different story. Very few consumers are actually choosing the iPhone Air over its siblings in the iPhone 17 lineup.
Those who own the device often praise it enthusiastically. It has also become one of the few iPhone models to receive early discounts without restrictive conditions attached.
Its design has even been described as one of Apple’s most beautiful achievements in years.
Yet despite all that, iPhone Air sales have failed to meet expectations. And that raises an interesting question: perhaps consumers do not actually want a “dream smartphone” as much as they once believed.
The iPhone that makes everyone say “wow”
There is no denying that the iPhone Air is an incredibly impressive piece of hardware. Almost everyone who has tried the device shares the same reaction when holding it for the first time – surprise.
The phone measures just 5.64mm thick and weighs around 165g. For comparison, the iPhone 17 Pro Max is nearly 3mm thicker and weighs 233g. That difference creates a noticeably lighter and more comfortable everyday experience.
The thin and lightweight design has reminded many users of the golden era of the iPhone 6 – the device that once captivated the global market with its sleek and modern appearance.
This time, however, Apple has pushed things even further. The glossy titanium frame combined with the ultra-thin body creates a distinctly luxurious feel, more like a piece of wearable tech…
