Millions Gain New Control Over Their Data in Google Privacy Settlement
Millions Gain New Control Over Their Data in Google Privacy Settlement
Publish Date: 2026-05-21 12:40:00
Source Domain: www.prnewswire.com
New RTB Control requires users to take action by turning off Google’s partner ads setting
OAKLAND, Calif., May 21, 2026 /PRNewswire/ — A federal judge approved a class action settlement with Google in March 2026 that now gives hundreds of millions of U.S. Google account holders a new way to limit how much information is shared about them in real-time bidding ad auctions. This release is being issued by Stranch, Jennings & Garvey, PLLC, a member of the Plaintiffs’ Executive Committee.
Click. Done. Protected. empowers users to take control of their online privacy by opting out of Google’s hidden real-time bidding auctions. A new settlement-driven RTB Control gives millions of Google account holders a simple way to limit how their personal information is shared and used in digital advertising.
The case, In re: Google RTB Consumer Privacy Litigation, addressed Google’s practice of sharing user data with hundreds of third parties through real-time bidding (RTB) auctions, a process the plaintiffs said was not disclosed in Google’s public-facing account documents and occurred billions of times each day.
As part of the settlement, Google introduced a new RTB Control on April 24, 2026, enabling users to limit the information shared about them in RTB auctions and reduce tracking within those auctions.
Google account holders can go directly to http://adssettings.google.com/partnerads to implement the RTB Control. Under “Help advertisers select ads for you,” users can turn off the blue check mark. When the…
