Value of (Generative) AI
https://kpmg.com/nl/en/insights/technology-and-ai/value-of-generative-ai.html
Publish Date: 2026-05-21 00:38:00
Source Domain: kpmg.com
Every organisation essentially has the same mission: to create value. For customers, for employees and/or for other stakeholders. There is no debate about that, even in an era where AI is increasingly playing a leading role. Anyone who wants to remain successful in the long run must therefore reason not from the technology itself but from the question of how to deliver value to employees, customers and other stakeholders. How you can remain relevant to them. And only then can you consider how technology can help with that – in that order.
That old wisdom remains in full force. But on the flip side, all sorts of other wisdom will be completely overturned. One such old wisdom is that you have to have data and systems in order to optimally generate value with digital technology and prioritise AI use cases. However, such a sensible approach clashes with the laws of the AI era where you have to be able to react at the speed of light. If a startup gets something done, you can’t be left behind.
Another old wisdom is that you need to understand how (AI) models and systems work and can use them to show what trade-offs are involved in a decision. This wisdom also runs into limitations. After all, what if an algorithm does very well but it is unclear why? Can you then afford to be left behind?
Yet another piece of wisdom is that humans are the superior party in the cooperation between humans and machines. Is that wisdom still tenable? And is it perhaps time to say goodbye to the idea that humans are always the distinguishing factor?
