CBS Sacramento debuts AR/VR technology-driven studio
CBS Sacramento debuts AR/VR technology-driven studio
Publish Date: 2026-05-12 10:19:00
Source Domain: www.editorandpublisher.com
Press Release | CBS Sacramento
SACRAMENTO, Calif. — CBS Sacramento debuted its new augmented reality/virtual reality (AR/VR) technology-driven studio May 11 at noon, marking a major investment in immersive storytelling and next-generation journalism.
The Sacramento station becomes the 12th newsroom in the CBS Television Stations group to adopt AR/VR technology across its local newscasts.
Beginning with the noon newscast on CBS Sacramento (KOVR), AR/VR technology has been integrated into all the station’s newscasts, including news, weather and sports. Select AR/VR elements will also be used during news and weather segments on GOOD DAY on KMAX, while the remainder of the program will continue to originate from a traditional studio.
“CBS Sacramento has long served our community through trusted journalism and compelling storytelling,” said Scott Warren, president and general manager of CBS Sacramento and CBS Bay Area. “This new AR/VR studio gives viewers greater context and perspective, creating a more immersive way to experience the weather and local news stories that matter to them.”
The technology allows journalists to visually explain complex stories, breaking news and weather systems with greater clarity while maintaining the station’s editorial standards.
The Sacramento launch continues the expansion of the CBS Stations AR/VR newsroom initiative, building on innovations first introduced at CBS Bay Area under Warren’s leadership.
CBS Sacramento serves viewers across the greater Sacramento region through CBS KOVR and KMAX, delivering local news, weather, sports and community coverage across broadcast and digital platforms.
