Thought the MacBook Pro was expensive? Apple’s rumored MacBook Ultra could ‘cost significantly more’

Apple’s incoming laptop with OLED touchscreen is set to be called the MacBook Ultra, according to a source who spoke to Macworld
Packing M6 silicon, it’s expected to sit above the existing MacBook Pro M5
Macworld notes: “This new MacBook will cost significantly more than the current MacBook Pro and offer an entirely new feature set.”

We’ve heard a bit more about the rumored MacBook Ultra, a possible new model that Apple could have planned for its laptop range – and this Ultra branding could extend further than laptops, too.

Macworld claims it has a source who reckons that the rumored MacBook with an OLED touchscreen won’t be a MacBook Pro (as was believed until recently), but that instead Apple will introduce a new category: the MacBook Ultra.

You won’t like the reason for this potential name change, mind, which is essentially that the MacBook OLED will be seriously pricey, hence the need to recategorize it as a new even higher-end offering, placed above the MacBook Pro.

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As Macworld states: “This new MacBook will cost significantly more than the current MacBook Pro and offer an entirely new feature set than the existing models.”

Last month, Mark Gurman of Bloomberg (via MacRumors) also said the new top-end Apple laptop with OLED could be called the MacBook Ultra.

As well as the touchscreen and OLED upgrades, the belief is that this MacBook Ultra will run with M6 Pro and Max chips, and it’ll be thinner than the MacBook Pro (which would fit the idea of it being ultra-premium, as it were). The touchscreen in particular would change the MacBook experience considerably, of course, or presumably that’s the idea.

The expected launch window for this new MacBook is the first half of 2027, we’re told, though Apple has apparently pushed that back from late in 2026 due to the RAM crisis. All of this is rumored, of course, so grab some handfuls of salt.

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