First Hotels Partners with Loyco to Launch Integrated Loyalty Platform Designed to Strengthen Guest Relationships |
Publish Date: 2026-04-30 04:43:00
Source Domain: hoteltechnologynews.com
The new platform integrates membership, booking, and hotel operations into a unified system, connecting core technologies across the guest journey.4.30.2026
First Hotels has launched a new loyalty platform for its First Member program, selecting Loyco as its technology partner in a move designed to strengthen direct guest relationships and modernize the chain’s digital infrastructure.
The new platform integrates membership, booking, and hotel operations into a unified system, connecting core technologies across the guest journey. The solution is integrated with Stayntouch, VisBook, and Mews property management systems, as well as Heisenbug as the booking engine, enabling a seamless cross-platform experience for members.
For First Hotels, a Nordic hotel chain with properties across the region and a clear ambition to deliver strong guest experiences through distinctive destinations and concepts, the initiative represents a strategic shift toward a more data-driven and connected approach to loyalty—one that ties member engagement more closely to both the booking process and on-property operations. Through its First Member program, the company aims to build loyalty, enhance guest communication, and create long-term value across its portfolio.
“Loyco delivers strong results with a small, high-energy team,” said Henrik Ramsted, Chief Commercial Officer at First Hotels. “They didn’t just build a tool—they built a solution that enables a seamless, more personalized guest experience, where every step of the journey feels relevant and tailored to the individual.”
The initiative represents a strategic shift toward a more data-driven and connected approach to loyalty.
The integrated platform is designed to support a more cohesive member journey across booking, PMS, and member profiles, while enabling more effective use of first-party guest data for communication and personalization. It also aims to strengthen direct booking channels and reduce reliance…
