Shift AI is Live: A Customizable Privacy-First Browser Built for the AI Era

Shift AI is Live: A Customizable Privacy-First Browser Built for the AI Era

https://www.prnewswire.com/news-releases/shift-ai-is-live-a-customizable-privacy-first-browser-built-for-the-ai-era-302756414.html

Publish Date: 2026-04-29 09:00:00

Source Domain: www.prnewswire.com

As 44% of users worry about AI acting without approval, Shift AI delivers context-aware intelligence, on the user’s terms

VICTORIA, BC, April 29, 2026 /PRNewswire/ – Shift, the world’s first fully customizable browser, today announced the launch of Shift AI, a context-aware, privacy-focused AI experience built directly into the browser. Designed to reduce friction across workflows, Shift AI delivers real-time intelligence without forcing users to sacrifice control, privacy or choice.

Shift Browser launches Shift AI, a context-aware, privacy-first AI built directly into the browser, giving users full control over how and when AI is used. (CNW Group/Shift Technologies Inc.)

As AI features rapidly proliferate across browsers, many are being introduced as defaults without clear controls or transparency. Shift AI is optional by design, allowing users to decide when, how, and if AI is part of their workflow.

“AI shouldn’t live in another tab. It should live where you work and it should work on your terms,” said Michael Foucher, Vice President of Product and Customer Success at Shift. “Shift AI is designed to reduce the friction of everyday work while ensuring users stay in control of their data, their experience, and their workflow.”

AI That Works With You – Not Around You

Shift AI is an adaptive, context-aware system embedded directly into the browser, while remaining fully under user control. Shift AI introduces capabilities designed to streamline how users navigate tasks, tools, and information:

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