Reimagining The European Home: How Adaptive Technology Is Reshaping How We Live – Samsung Newsroom U.K.

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The typical European home is rich in history, but as society evolves, expectations are changing. Ageing properties, rising energy costs and shifting demographics are exposing how current homes weren’t built for how people live today.

Fox Al Rajim, Samsung’s European Lifestyle Lab Insights Manager, recently explored Samsung’s role in helping existing homes adapt to modern living with the support of artificial intelligence (AI).

Across the continent, one in four adults now live with a disability, which accounts for around 90 million people.[1] With the share of people aged over 65 increasing[2], the importance of home modernisation continues to climb. Many homes are not currently designed with this range of needs in mind, and new housing is in decline. With this context, adaptive technology is more important than ever.

“People live in their homes longer than they did in the past, so these structures now need to work throughout many different stages of life,” Fox says. “We strive to make everyday living easier and more intuitive as our needs change over time.”

Designing homes for real lives

AI is beginning to change how people interact with their homes. Rather than adapting to appliances, users are increasingly able to set the terms themselves. Voice control, personalised settings and automated features are becoming part of everyday use, supporting independence and making tasks easier to manage.

Samsung’s Voice Control and Auto Open Door features, found in refrigerators such as Family Hub[3], reflect this shift, designed with accessibility top of mind from the outset.

Sustainability is another factor shaping European households, with many households particularly as they look to use energy more efficiently and make more eco-conscious choices.

Samsung Lifestyle Lab Europe data shows that 60% of people report experiencing energy stress, while almost half (45%) struggle with heat…

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