2026 IAB Diligence Platform Expansion: A Conversation with Industry Leaders
2026 IAB Diligence Platform Expansion: A Conversation with Industry Leaders
https://www.iab.com/blog/iab-diligence-privacy-compliance-expansion/
Publish Date: 2026-03-26 07:37:00
Source Domain: www.iab.com
Privacy compliance is entering a new phase. Regulators increasingly expect organizations to not only publish compliant policies but also demonstrate structured oversight, documented decision-making, and accountable governance across their data systems and partners. The 2026 expansion of the IAB Diligence Platform reflects this shift, introducing new capabilities to support risk assessment, as well as tools to increase efficiency and speed to market. SafeGuard Privacy recently announced details of the expansion, highlighting how the platform continues to support scalable, standardized compliance across the digital advertising ecosystem.
In the conversation below, Michael Hahn, Executive Vice President and General Counsel at IAB and IAB Tech Lab, and Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy, discuss the IAB Diligence Platform updates and their implications for organizations preparing for the next phase of privacy governance.
Why is this 2026 expansion such an important moment for the industry?
Michael Hahn:
We’re at an inflection point. Privacy compliance in digital advertising used to center on notice and choice. Today, it’s about governance, documentation, and demonstrable oversight. Regulators are asking not just whether you have a policy, but whether your organization can prove how decisions are made, how vendors are vetted, and how data flows are controlled.
For IAB members and companies in the digital ad ecosystem, that shift changes the stakes. The ecosystem is interconnected, and enforcement expectations reflect that. This update ensures the IAB Diligence Platform keeps pace with that reality.
Richy Glassberg:
The industry is moving from policy statements to evidence. That’s a big shift.
When regulators introduce executive attestation requirements and expand scrutiny around data transfers, compliance stops being a departmental issue and becomes a corporate governance matter. The question becomes: can you produce…
