Apple Is Targeting Sales Of 20 Million Units For The iPhone Fold, Which Is Expected To Start Retailing For $2,325
Publish Date: 2026-03-12 11:27:00
Source Domain: wccftech.com
As expected, the tidbits surrounding Apple’s upcoming iPhone Fold have now transformed from a trickle into a veritable flood, with the latest supply chain leaks suggesting that the Cupertino giant plans to price the base storage version of the device at $2,325, and is targeting an initial production volume of 20 million units.
Apple continues to hike the initial production volume target for the iPhone Fold
The initial production volume target for the iPhone Fold is currently a subject of some debate. We reported earlier this week that, as per the reporting by South Korea’s ‘the bell,’ Apple was targeting an annual shipment volume for the iPhone Fold that was less than 5 percent of the typical iPhone sales in a given year. For context, do note that Apple shipped 247 million iPhones in 2025. This meant that the Cupertino giant was expecting the iPhone Fold to clinch annual sales of less than 12 million units.
However, at around the same time, Taiwan’s Economic Daily reported that Apple appears to have ordered a 20 percent hike in the targeted initial inventory of the iPhone Fold, benefitting Foxconn in its capacity as the device’s primary assembler.
Now, another Asian publication has jumped into this melee, reporting that Samsung Display would provide 20 million display panels to Apple for the iPhone Fold, marking a 20 percent increase relative to the previously forecast range of 13–15 million units.
Source
Concurrently, the Weibo-based tipster Instant Digital has disclosed the expected pricing of the iPhone Fold in Yuan. By undertaking a currency conversion, we can now delineate the cost of the various memory configurations of the upcoming foldable:
- 256GB – $2,325
- 512GB – $2,645
- 1TB – $2,905
This comes as Bloomberg’s Mark Gurman reported recently that the iOS version on the iPhone Fold will sport “iPad-like layouts and side-by-side apps for the first time, enhancing the device’s appeal for…
