98% of US Product Leaders Expect Gen AI to Improve Workflows

Source Domain: www.pymnts.com

Generative AI is cementing its status as a near-term operating upgrade for U.S. product chiefs, with rising confidence that it can speed work while also improving control in sensitive areas such as security and compliance.

That is the central message of a new PYMNTS Intelligence report, “From Experiment to Imperative: US Product Leaders Bet on Gen AI.” Based on a survey of 60 chief product officers and heads of product at U.S. technology, goods and services firms with at least $250 million in annual revenue, the study finds broad agreement that generative artificial intelligence will change workflows and decision making within three years.

The report also highlights a more nuanced shift: many product leaders now see gen AI not only as a tool for creativity and automation, but as a way to tighten oversight, strengthen compliance and reduce operational friction. That is a big change from a year earlier, when expectations were meaningfully lower and many organizations were still deciding whether the technology belonged beyond pilot projects.

98% of product leaders expect gen AI to improve internal workflows within three years, up from 70% in March 2024.
95% expect better decision-making accuracy, up from 67%; 83% expect stronger data security, up from 50%.
Provider preferences are split: 50% of tech firms name OpenAI as the leading provider, while about 30% of goods firms name Google, and 24% of services firms favor Microsoft.

Beyond those headline numbers, the report’s most revealing details are about uneven confidence and a market still being sorted.

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