What to Expect Alongside the iPhone 17e
What to Expect Alongside the iPhone 17e
https://www.macobserver.com/news/apple-march-2026-event-what-to-expect-alongside-the-iphone-17e/
Publish Date: 2026-02-27 04:16:00
Source Domain: www.macobserver.com
Apple is changing how it announces new hardware. Instead of a single video presentation, CEO Tim Cook confirmed the company will stretch its upcoming product reveals across an entire week, starting Monday, March 2. The announcements will culminate in in-person media sessions in New York, London, and Shanghai on March 4.
Let’s break it down. Reports indicate we will see at least five major product updates over these three days. The focus is noticeably shifting toward the entry-level side of Apple’s lineup.
Phones and Tablets: The iPhone 17e and New iPads
Apple is giving its budget phone an annual update. The iPhone 17e is expected to replace last year’s iPhone 16e, keeping the familiar 6.1-inch 60Hz OLED display and single rear camera.
The internal upgrades are what matter most. The phone will likely feature the A19 processor, MagSafe charging support, and Apple’s newer C1X modem for better wireless connectivity.
Alongside the phone, Apple is expected to refresh its tablet portfolio. A new iPad Air powered by the M4 chip is widely tipped to make an appearance. The company should also update its entry-level iPad, moving it to the A18 processor so it can finally handle Apple Intelligence features.
Laptops and Desktops: A Budget MacBook and Pro Upgrades
Here’s the thing. Apple has rarely competed in the true budget laptop market, but that is about to change. Rumors point to a new 12-inch to 12.9-inch MacBook priced between $599 and $699.
To keep costs down, Apple will reportedly power this laptop with the A18 Pro chip, the exact same processor found in the iPhone 16 Pro, rather than a traditional M-series chip. It is expected to arrive in bright colors like yellow, green, and blue, directly targeting students and budget-conscious buyers.
What this really means is Apple is trying to lower the barrier to entry for its ecosystem.
For professional users, the company is also slated to launch 14-inch and 16-inch MacBook…
