What Will Be the “Soul” of Apple Products in the Next Decade?
What Will Be the “Soul” of Apple Products in the Next Decade?
https://eu.36kr.com/en/p/3695486866157184
Publish Date: 2026-02-23 03:42:00
Source Domain: eu.36kr.com
Apple’s new generation of high – profile products may have been spoiled by Cook.
He started to strongly hint at Apple’s new product category: AI wearables. The key lies in Visual Intelligence.
APPSO’s imagined image.
Recently, in multiple earnings conferences and public occasions, Cook has specifically mentioned “Visual Intelligence”. Combining with the recent revelations about Apple’s AI hardware and Cook’s past speaking style, this is not a coincidence.
Bloomberg’s Mark Guman reported that Apple has positioned Visual Intelligence as the core of its next – wave wearables.
That is to say, “Visual Intelligence” may be an important product concept for Apple in the next decade. It is not a specific product, but will gradually become the soul of all Apple wearables.
What’s the use of Visual Intelligence that enables Apple devices to “see”?
Simply put, Visual Intelligence is a technology that enables AI to “understand” the world and act based on this information.
So far, Apple hasn’t achieved much in the field of visual AI. Most of its efforts are just putting a shell on the technologies of OpenAI and Google.
For example, the Visual Intelligence launched on the iPhone 16 Pro is relatively basic – take a photo and ask ChatGPT what it is, or use Google’s reverse image search to find similar items.
However, Cook now regards this ability as the core of Apple’s AI strategy. If there are no plans or breakthroughs for accelerated development in this field in the near future, he probably wouldn’t emphasize it repeatedly. All signs indicate that Apple is preparing something big.
According to Bloomberg, Apple is developing its own visual model to make this technology the core of the new generation of AI wearables. These devices include:
– High – end AirPods with a camera: The camera mainly provides visual information for AI rather than taking photos.
– Smart glasses: Codenamed N50, targeting Meta Ray – Ban but more high – end. Without a display, it realizes functions…
