Google & Sea Ltd AI Partnership: AI for E-commerce and Gaming – News and Statistics

Google & Sea Ltd AI Partnership: AI for E-commerce and Gaming – News and Statistics

https://www.indexbox.io/blog/google-and-sea-ltd-forge-ai-partnership-for-shopee-and-garena/

Publish Date: 2026-02-19 03:01:00

Source Domain: www.indexbox.io

Feb 19, 2026

Alphabet’s Google and Southeast Asian technology conglomerate Sea Ltd have announced a new strategic partnership. According to Reuters, the agreement involves developing artificial intelligence tools for Sea’s e-commerce and gaming products.

The collaboration will include exploring the building of an AI shopping prototype on Sea’s e-commerce platform, Shopee. The companies stated that Sea’s gaming unit, Garena, will also use AI solutions to transform the productivity of game development.

This partnership is part of broader efforts by global tech firms to monetize their AI models by enabling them to perform a wide range of tasks beyond answering questions, such as shopping across different applications. The move follows a separate 2024 tie-up between Shopee and Alphabet’s YouTube in the Southeast Asian e-commerce market. A report by consultancy Momentum Works indicated that Shopee was the dominant e-commerce platform in the region with a 52% market share in 2024.

In related industry developments, China’s Alibaba, which operates the Shopee competitor Lazada in Southeast Asia, released a new AI model earlier in the week described as being built for the agentic AI era.

Source: IndexBox Market Intelligence Platform

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