Fiverr Says Humans Remain Essential as AI Influences Hiring

Freelance services marketplace Fiverr continues to see the impact of artificial intelligence (AI) on its business.

During the company’s earnings call Wednesday (Feb. 18), management discussed Fiverr’s ongoing transformation at a time when AI plays a role in hiring and compresses the lifetime of projects.

“The result is not less work,” Micha Kaufman, founder and CEO of Fiverr, told analysts. “It is more ambitious work. Human talent remains essential. What changes is where value resides: in context, judgment, orchestration, trust and ownership of outcomes. There will be displacement in lower value transactional work.”

Fiverr is already witnessing this dynamic, he added, even as demand for “higher value specialized work” accelerates at a double-digit rate. And as work grows more complex and nuanced, it becomes tougher to match talent, which Kaufman said adds more relevance to the company’s mission.

“Hiring decisions will increasingly be influenced and in some cases initiated by AI agents. In that environment, traditional resume-driven hiring models become inefficient and unreliable. Precision matching contextual data and outcome history becomes critical,” he said.

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This means a major opportunity for Fiverr, he said. Right now, projects over $1,000 represent less than 15% of marketplace gross merchandise value, but they are growing 23% year over year.

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“With focused execution, we believe this segment will become a materially larger contributor to our business,” the CEO said.

Kaufman added that the company is prioritizing two categories of high value work. One is “complex orchestrated engagement” requiring collaboration between businesses, talent and Fiverr, while the other is “AI native work building the AI-enabled…

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