Apple Might Announce Colorful, Low-Cost MacBook on March 4
Apple Might Announce Colorful, Low-Cost MacBook on March 4
https://gizmodo.com/apple-might-announce-colorful-low-cost-macbook-on-march-4-2000722772
Publish Date: 2026-02-17 10:10:00
Source Domain: gizmodo.com
In about two weeks, on March 4, Apple is going to announce something. Maybe a bunch of somethings. That’s about all we can glean from the invite the company sent to Gizmodo. The “Apple Experience,” held in New York City (and London and Shanghai), shows an Apple logo made up of yellow, green, and light blue discs. Is it a hint at what’s to come?
Cannot wait to see the rumored low-cost MacBook—MacBook E?! pic.twitter.com/n2orr64wIy
— Ray Wong (@raywongy) February 17, 2026
Bloomberg’s Mark Gurman says Apple could be hinting at the colors that the long-rumored low-cost MacBook could launch in. In his latest Power On newsletter, Gurman said Apple “developed a new manufacturing process” that allows the aluminum shells to be created faster. It could also be the reason why Apple is finally introducing more fun colors to its laptops. Gurman said Apple has also tested pink, silver, and dark gray, but doesn’t believe the low-cost MacBook will ship in every tested shade.
This new MacBook is expected to be unusual for several reasons. The first is, of course, the cost—rumored to be a few hundred dollars less than the 13-inch MacBook Air with M4 chip, which starts at $999. That laptop is arguably one of the best values you can buy, considering it has 16GB of RAM and the performant M4 chip, all packed into a slim design that weighs only 2.7 pounds. How low will Apple go with pricing for a laptop that’s expected to come in at just under 13 inches? $799? $699? $599? At a time when electronics are getting more expensive because of the great RAM and storage shortage—an industry problem created by AI data centers gobbling up the components from suppliers—Apple announcing a laptop that costs less instead of more would earn it a lot of points with consumers.
The second reason I’m so intrigued is that the laptop will reportedly be powered by an iPhone chip—the A18 Pro. For those keeping track, that’s the same chip inside of…
