Apple Prepares March Event As Mac And iPhone Updates Loom
Apple Prepares March Event As Mac And iPhone Updates Loom
Publish Date: 2026-02-16 22:24:00
Source Domain: www.businesstoday.com.my
Apple has announced a product launch for March 4, teasing several new devices, including updates to its Mac lineup, Bloomberg reports.
The company is inviting the media to in-person “experiences” in New York, Shanghai and London. This marks a departure from the large-scale events at its Cupertino campus, hinting at a more low-key showcase.
The invitation didn’t say whether the event would be streamed online, though coverage will be available from Bloomberg.
Apple is set for a busy first half of 2026. New MacBook Pros, refreshed MacBook Airs, a budget-friendly MacBook in multiple colours, and updated iPads are expected. The iPhone 17e, an update to its mid-tier smartphone, is also likely to arrive soon.
Earlier reports had suggested a launch in the first week of March, lining up with Apple’s March 4 announcement.
