Retail Innovation Lab by NYFW Collections and SAP Features Cutting-Edge Technology
Retail Innovation Lab by NYFW Collections and SAP Features Cutting-Edge Technology
Publish Date: 2026-02-12 00:03:00
Source Domain: wwd.com
The Retail Innovation Lab by N4XT’s NYFW Collections and SAP will on Thursday be unveiled as a physical, experience-led space where audiences can explore the relaunched Public School collection in person, along with SAP’s enterprise-grade technology.
The space features a self-guided, immersive retail environment showcasing SAP’s AI-enabled technology solutions for the retail space. The experience was codeveloped with Public School’s cofounders Dao-Yi Chow and Maxwell Osborne and supports their collection’s relaunch, which took place Wednesday night at Storied at 547 West 26th Street in New York.
According to Imad Izemrane, chief executive officer and cofounder of N4XT Experiences, “New York Fashion Week has traditionally been experienced as a series of fragmented moments across venues, schedules and platform. This is the launch season of the Retail Innovation Lab at NYFW Collections, which will expand in future seasons giving New York-based designers new technologies and platforms in retail that are more tightly connected to their collection debuts, including pre-orders and turnkey IRL customer experiences.”
SAP’s investment in immersive cutting-edge technology in the space of fashion and retail “creates new opportunities for small to mid-level revenue brands to have access that they haven’t had before,” said Izemrane.
The Retail Innovation Lab will be open from Thursday through Saturday and demonstrates how immersive fashion experiences can be delivered efficiently in a fast-paced setting, without requiring audiences or designers to engage with complex technology directly, said Izemrane.
Asked what they hope to accomplish with this, Jan Gilg, global president of customer success at Americas at SAP, said, “The Retail Innovation Lab is a physical expression of how N4XT and SAP are building a working platform for designers and brands. The partnership supports SAP’s broader objective of expanding its…
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